SUBSCRIBE TO DEALERNEWS
Search
Facebook-f X-twitter Instagram Youtube

MIC News

CATEGORIES

FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

Read More >

#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

Read More >

BACK TO SCHOOL SPECIAL!

09/03/2025
Since September is back to school time, AIMExpo has announced a “back to school” special of its own.

Read More >

INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

Read More >

THE IMPACT OF TARIFFS

08/28/2025
How Expanded Tariffs on “Derivative Products” Will Raise Prices  

Read More >

WHAT IS THE MIC DOING ABOUT TARIFFS

08/28/2025
In June, MIC sent comments to the U.S. Bureau of Industry and Security (BIS) outlining the detrimental impact the tariffs would have and asked that motorcycles, all-terrain vehicles, and recreational off-highway vehicles not be captured.

Read More >

LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

Read More >

SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

Read More >

RIDE REPORT

05/08/2025
Powersports Leaders Confident Despite Q1 Decline

Read More >

SPEAKING OF MOTORCYCLE SAFETY…

05/02/2025
It is time to #SeeMotorcycles “As part of our plans for Motorcycle Safety Awareness Month, the Motorcycle Industry Council and Motorcycle Safety Foundation will again be using the hashtag #SeeMotorcycles to spread our safety messages,” explains Andria Yu, Director, Media Relations.

Read More >

Subscribe to Dealernews

From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact