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BACK TO SCHOOL SPECIAL!

09/03/2025
Since September is back to school time, AIMExpo has announced a “back to school” special of its own.

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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THE IMPACT OF TARIFFS

08/28/2025
How Expanded Tariffs on “Derivative Products” Will Raise Prices  

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WHAT IS THE MIC DOING ABOUT TARIFFS

08/28/2025
In June, MIC sent comments to the U.S. Bureau of Industry and Security (BIS) outlining the detrimental impact the tariffs would have and asked that motorcycles, all-terrain vehicles, and recreational off-highway vehicles not be captured.

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

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RIDE REPORT

05/08/2025
Powersports Leaders Confident Despite Q1 Decline

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SPEAKING OF MOTORCYCLE SAFETY…

05/02/2025
It is time to #SeeMotorcycles “As part of our plans for Motorcycle Safety Awareness Month, the Motorcycle Industry Council and Motorcycle Safety Foundation will again be using the hashtag #SeeMotorcycles to spread our safety messages,” explains Andria Yu, Director, Media Relations.

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ICYMI TARIFF TALKS NOW ONLINE

04/24/2025
The tariffs have placed the powersports industry in turmoil… but is the sky really falling?

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MIC WEIGHS IN ON TARIFFS

04/17/2025
President Donald Trump’s announcements and changes on his tariffs policy have caused confusion and uncertainty among many powersports businesses.

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