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CATEGORIES

CAKE Rises Again?

06/21/2024
After burning AMF — the ironically named Swedish pension fund — and a shocking $75 million and declaring global bankruptcy, eBike innovator CAKE is set to rise again.

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Pierer Mobility Adjusts Global Guidance

06/19/2024
Adjustment of the guidance for the 2024 financial year by PIERER Mobility means some global changes.

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RedBud MX Gets Cool Title Sponsor…

06/14/2024
Bob The Cooler Co. Comes On Board 

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Shifting Gears at Segway

06/14/2024
Segway Powersports continues to accelerate into the U.S. market, adding a pair of top pros to its team.

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KYT KX-1 is Race-Ready

05/31/2024
Already used in MotoGP, WorldSBK and the Isle of Man TT, the FIM homologated KYT KX-1 Race is now on track for U.S. customers.  

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FREE HELMETS!

05/31/2024
The Motorcycle Industry Council’s Ride.With.Us. program’s mission is to inspire people to ride; help minimize the barriers to entry, create an encouraging and welcoming community resulting in more riders riding more.

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AGV Presents The Definitive Answer

05/31/2024
“In the fast-paced world of motorcycling, where safety is paramount, the quest for the best helmet standard becomes an epic tale of choices,” notes AGV Sports Group founder Michael Parrotte.

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NVP to Milwaukee

05/29/2024
Forget the Harley Homecoming, the big draw to Milwaukee for the metric market will be Parts Unlimited, Drag Specialties and Parts Canada coming to town  

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Dirtbag Goes Nort

05/29/2024
“We are thrilled to announce our expansion into Canada with our new and exclusive partner, Importations Thibault,” exclaims Josh Salazar, CEO of Dirtbag Brands.  

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MX Media Blitz

05/24/2024

Part of the press conference at Pala was to recap the phenomenal reach the Supercross media package pulled in as a precursor to what it planned for the outdoors outreach.

 

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