CATEGORIES
02/25/2026
Triumph teams with Sheffield Financial to make the dream of motorcycle ownership achievable by extending their retail financing partnership through a new multiyear agreement.
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02/25/2026
They say hindsight is 20/20, but reflecting on Doubletake Mirrors it was actually 2009 — not 2020 — that Rally racer and ADV pioneer Ned Suesse founded the industry leader in dual pivot mirror systems for the Adventure and Adventure Touring motorcycle market.
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02/24/2026
Just two days before the 114 Anniversary of America’s oldest Harley-Davidson dealership comes word that Evan Schipper has added Farrow Harley-Davidson to his family of dealerships.
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02/23/2026
- Tags: Dealer Expo, IMS, Mike Ausec, Powersports, SEMA
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
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02/20/2026
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
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02/20/2026
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.
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02/20/2026
- Categories: Offroad
- Tags: Advanced Channeling Ventilation System, HJC, HJC C50 off-road helmet
Just in time for the spring thaw, HJC has the new C50 off-road lid. According to the design brief, “this helmet is designed to deliver confidence, comfort and performance for adventurous riders
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02/20/2026
- Categories: Electric
- Tags: electric vehicle, Zero Motorcycles, Zero X Line
ZERO BOASTS RECORD YEAR
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02/20/2026
- Tags: Arctic Cat, CFMOTO USA, Michael Morris
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
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02/18/2026
- Tags: National Powersport Auctions, NPA
Everything really is bigger in Texas… including the need for a larger facility to better service dealers in the Lone Star State.
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