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12/28/2025
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.

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12/19/2025
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

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12/19/2025
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

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12/19/2025
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.

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12/19/2025
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.

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12/19/2025
In a EUR 40 million deal, Swedish helmet safety specialist Mips AB has signed a binding, conditional agreement to acquire 100% of the shares in Koroyd.

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12/19/2025
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

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12/17/2025
Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term.

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12/17/2025
When is TMI not enough? When it is referencing too much information for TMI’s RZR Roll-Out at the 2025 Sand Sports Super Show!

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