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05/21/2025
Warhorse Camp Hill, a premier powersports dealership in South-Central Pennsylvania, announces the addition of Triumph Motorcycles to its already extensive lineup.

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05/21/2025
Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up.

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05/21/2025
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.

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05/19/2025
Pierer Mobility claims funding for KTM is secure as of May 20th, ahead of the payment deadline.

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05/16/2025
At a time when LiveWire’s consolidated net loss was $19.3 million for the first quarter 2025 in order to sell 33 units globally, Stark Future recorded its highest-ever monthly revenue of €18.3 million while delivering a positive EBITDA of €2.8 million.

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05/16/2025
In addition to announcing that the brand is actively seeking dealers in select territories, Beta USA is bringing a Brand Ambassador on board.

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05/15/2025
Newly appointed Marketing Manager Eric Mauer reports that everything is indeed bigger in Texas! Starting with a total revamp of the venerated Biker’s Choice brand.

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05/15/2025
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.

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05/13/2025
The acrimonious war of words between Harley-Davidson, H Partners, Dealers and Shareholders comes to a vote today.

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