News

DEALER NEWS: SCUDERIA TO HOST LOST COAST BDR-X PREMIERE

12/10/2025

Tags: ADV, Alpinestars, Aprilia, Backcountry Discovery Routes, BDR, Continental Tire, Lost Coast BDR-X, Scuderia West, SW-MOTECH

Iconic Bay Area dealership Scuderia West is playing host to the global debut of Lost Coast BDR-X, a film documenting a new 550-mile coastal loop through one of Northern California’s most remote and stunning regions.

OCTANE FUELS ADVENTURE LIFESTYLE

12/10/2025

Categories: Personal Watercraft, Side By Side, Street
Tags: Adventure Lifestyle Finance, Octane

With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.

TURN 14 READY TO PARTY!

12/10/2025

Tags: AIMExpo, National Powersport Auctions, NPA Charity Auction, Turn 14 Distribution

As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.

HERE’S THE TWIST…

12/10/2025

Categories: Side By Side
Tags: AIMExpo, Can-Am, Turn 14 Distribution, Turn 14 Distribution x Bilstein 2025 Can-Am Maverick X3 X RS Turbo RR

As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.

HIPLOK LOOKING TO LOCK UP DEALERS AT AIMEXPO

12/10/2025

Tags: AIMExpo, Hiplok

Looking to lock up more US dealers, UK-based Hiplok is heading into AIMExpo (Booth #568) with two new disc locks in its Moto range: the MD1000 featuring anti-angle grinder technology, and the hardened steel MDX.