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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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MADE IN AMERICA: HALF A MILLION HONDAS ROLL OFF SOUTH CAROLINA LINE

08/20/2025
On Wednesday, August 6, Honda South Carolina Manufacturing (SCM) marked a historic occasion when the 500,000th Honda side-by-side rolled off the Timmonsville, South Carolina, plant’s assembly line.

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DEALER NEWS: EVERYTHING IS BIGGER IN TEXAS?

08/20/2025
The recent pivot from the “omnichannel” RumbleOn business model to the dealer-centric mission of RideNow has certainly been making headlines. In keeping with the new mission, RideNow is going big in Texas, literally.

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RideNow Makes It 100 Dealers For Denago!

08/20/2025
Big news with the announcement that Denago’s lineup has been added to RideNow Powersports in Mesa, Arizona!

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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SUZUKI DOUBLES UP WARRANTY COVERAGE

08/06/2025
Known for being “first on four wheels”, Suzuki has doubled up!

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ATV WHOLESALE OUTLET

07/01/2025
“We do things a bit differently,” admits ATV Wholesale Outlet GM Jacob Stabler. The results would say the family run business does things better.

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OEM UPDATE: DAVID GARIBYAN, GM DENAGO POWERSPORTS

06/04/2025
Although Denago PowerSports has been in the U.S. market since July 2023, the brand was largely under the radar…. Until AIMExpo 2025.

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Renewal of Passion For Generations To Come

04/24/2025
Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.

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THE DENAGO DIFFERENCE

04/09/2025
Denago’s Mudhawk 200 FI makes its debut just in time for spring showers and playing in the mud when the chores are done.

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