Speaking of targeting adjacent markets, Arrowhead Engineered Products believes they are on point with the first aftermarket body kit for E-Z-GO’s RVX. Noting that more Outdoor Power Equipment and powersports dealers are diversifying into the custom golf car business because these vehicles are increasingly in demand for personal use in settings ranging from ranches and resorts to universities and retirement communities, they have launched the Phoenix-RX from DoubleTake. This is the latest addition to the Phoenix body kit family and the first major product introduction since the DoubleTake brand was brought under the Red Hawk umbrella as part of Arrowhead’s Golf Division.
“Customization is everything in the UTV market, and golf car owners are no different,” said John Bauersfeld, Vice President of Field Sales for Arrowhead Engineered Products. “With launches like the Phoenix–RX, we demonstrate our commitment to delivering products that push the limits of golf car performance and aesthetics. Exciting things are happening in this industry, and we are thrilled to be on the forefront of it all with Red Hawk and DoubleTake.”
According to Steve Martin, Director, Custom Golf Car Supply, the Phoenix-RX answers a long-standing demand in the market for a comprehensive, custom solution to elevate the styling of the popular RXV golf car. “We are very proud to bring this much-anticipated product to market,” Martin adds. “Developing the Phoenix-RX presented a significant challenge because we had to solve all the problems that previously made the RXV very difficult to modify. Those days are over. The Phoenix-RX is here and is shipping to happy customers across the country right now.”
Customers can find a DoubleTake dealer and Phoenix-RX Body Set by using the company's online dealer locator tool at www.doubletakegolfcar.com
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