A couple of pros are shifting gears at aftermarket go-fast leader Race Winning Brands adds Scott Neely as Director of Powersports Sales and shifts Scott Highland to Director of Marketing. With more than 20 years on the gas in the powersports industry at Cometic Gasket, Neely says he is ready to twist the throttle for RWB.
Neely caught the bug early, tearing up the family’s lawn in a go-kart before quickly moving to dirtbikes, competing at various levels over the years. “I’ve loved going fast and anything with a motor my entire life, so working in the industry was a dream come true for me,” stated Neely. “Bob Gorman and his family gave me an opportunity a long time ago to join their business at Cometic Gasket and I ran with it. Fast forward to today and I still get just as excited as I did back then when helping Race Winning Brands customers!”
“Scott Neely’s experience with various levels of channel partners and end users over the years in all facets of the powersports business, both domestic and international, has lent itself to a very well-rounded understanding of the powersports industry,” commented Cary Redman, VP of Sales & Category Management for RWB. “This is a benefit that will support RWB’s ongoing efforts to adapt and grow with evolving powersports markets.”
Meanwhile, Highland has 30+ years of powersports industry experience. After originally being hired into the Director of Powersports role in 2018, Highland found himself naturally expanding to RWB’s marketing efforts in all segments of the business. “As a lifetime enthusiast and racer, I’ve thoroughly enjoyed my first four years here with RWB,” he adds. “RWB’s desire to service customers, expand product development, invest in resources and grow its portfolio of brands is a winning combination. There’s no doubt we’ve been growing over the recent years, and I look forward to accelerating these iconic brands.”
Scott Neely and Scott Highland will both report directly to Cary Redman, Vice President of Sales and Category Management in their roles representing RWB and its brands effective immediately.
