Despite a hurry up and wait approach to production and marketing, Onyx Motorbikes had developed a following among eBike influencers. However recently the interim CEO had hinted the operation was not sustainable before apparently quitting. Following its checkered past (Onyx had been declared “dead” multiple times by social media channels starting back in March of 2021), it would appear things finally short circuited this spring.
Employees were let go and the business address says “closed” at 1 pm on a Tuesday, which wasn’t a good sign. Then the online commerce was “temporarily” offline… all writing on the wall for the official announcement that Onyx had finally pulled the plug as of April 9th. The website now defaults to a “Sorry, this store is currently unavailable” screen from Shopify.
