Students of the EV space all know that LiveWire Group, Inc. is comprised of two business segments:
Electric Motorcycles – focused on the sale of electric motorcycles and related products
STACYC – focused on the sale of electric balance bikes for kids and related products
What EV experts might not know is the fact the balance bikes took a huge hit from 2023 vs. 2024. Full year production in the prior year was 32,113 units… 2024 final production total was 18,549 units — a change of -42%.
STACYC volumes were flat in the fourth quarter of 2024 compared to 2023, concedes CEO Karim Donnez. The silver lining is the fact that “revenue increased by $138 thousand from increased dealer and online sales offset by decreased sales to the Company’s third party branded distributor.”
Overall selling, general and administrative expenses increased by $554 thousand primarily driven by planned product development costs and increased marketing initiatives.
