Noting that “passion never goes bankrupt” KTM has commenced its Orange Blood messaging campaign as soon as the legal paperwork was filed, starting with this video:
KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.
“Mistakes have been made, and lessons have been learned,” announced Gottfried Neumeister, CEO of KTM AG. “Now we want to prove that the KTM brand lives up to what people value about it.” With the ORANGE BLOOD campaign, he explains, “we want to be even closer to our customers – their expectations and feedback are incredibly valuable for our development.”
