Upshifting at Turn 14! “I am a newcomer to the industry, but a long-time speed enthusiast, whether it’s cars or any vehicle that can go fast,” confesses Magali Tranié, Vice President of Marketing for Turn 14 Distribution/Turn 14 Powersports. “I love ATVs as well.” Perfect since DragonFire and QuadBoss are part of the family of brands in the distribution giant’s portfolio.
Tranié brings more than 25 years of marketing expertise across B2B and B2C businesses of various sizes and industries, from regional shops to large multinational corporations. “Magali has a track record of driving awareness, creating demand, and deepening customer engagement,” says Turn 14 Chairman Jon Pulli. “She builds growth strategies with measurable and actionable results, optimizes brand and marketing plans aligned with company objectives and the sales cycle, all while creating compelling stories for target audiences.
After graduating with a bachelor’s degree in communications from Millersville University, she learned the ropes by working in a number of different marketing roles, from digital marketing, product management, sales, branding, public relations, research and more. Magali’s manufacturing and distribution experience came from her years at Sara Lee and Mars Inc. She later obtained her master’s in business administration degree from Pennsylvania State University.
Born in France, Magali moved to the United States some 30 years ago. Outside of work, she is a speed junky, loves traveling and sailing with her husband.
