TLD promotes from within: “We are thrilled to announce that Cody Swansborough has been promoted to Director of Global Merchandising at Troy Lee Designs,” says TLD Director of Sales Teri Lynn.
“Cody’s journey with TLD is the definition of “homegrown” success—starting as a sponsored downhill mountain bike athlete, advancing through the sales ranks, and now stepping into this critical role to elevate TLD on the global stage. Cody isn’t just a leader—he’s a visionary.
With an exceptional eye for premium retail, he masterminded the beautifully merchandised TLD store in Whistler, British Columbia, setting the standard for how our brand comes to life in retail spaces. From his beginnings in North Vancouver during the golden era of mountain biking to becoming a vital part of TLD over the past 15 years, Cody’s passion for two wheels and his deep connection to our brand have shaped his journey. Now based in Squamish, BC, the heart of mountain biking and off-road riding in Western Canada, Cody continues to embody the spirit of TLD.
