Headed by a new dealer locator feature, All Balls Racing Group has gone all-in for its comprehensive website revamp. Redesigned from the ground up to match ABRG’s bold new look, the site should make it easier than ever to find parts for both dealers and customers as part of the recently announced addition of a public facing portal for the historically B2B operation. “Our new branding is more than a visual update; it reflects our focus on continuous innovation and the desire to drive trends,” explains ABRG social media maven Shelby Stites.
“With faster navigation, a new dealer locator, and built-in how-to videos, this update puts you, the rider, first in every way,” adds ABRG Product Marketing Manager Matt Wilson. “From packaging to pixels, this relaunch reflects the passion we pour into every part.” Matt was the guy who played a big role in getting this project ready… Safe to say he’s pretty stoked.
Highlights for the redux include:
- Dealer locator tool for quicker part sourcing
- A cleaner, faster user experience
- Direct access to the full ABRG family of brands
Check it out for yourself at:
