From an M1 Abrams Tank Systems Specialist in Desert Storm to a Strategic Advisor helping dealerships on the front lines, Mark Sheffield’s career has been anything but ordinary. With more than three decades of hard-earned experience across top-tier dealerships and OEM partnerships. The roster of industry educators and thought leaders joining National Powersports Dealer Association for its annual dealer networking event continues to expand. Industry veteran, 20 Group leader, dealer and NPDA Board Member, Mark Sheffield joins the ranks of featured speakers at DealerConnect 2025, taking place September 21–23 at the Hilton Columbus Downtown.
“Mark is one of those guys who’s seen it all — and still shows up hungry to learn and help others grow,” notes NPDA Chairman Bob Kee. “He understands what it takes to build and lead a winning dealership team, and he never stops pushing for what’s next.”
Sheffield’s leadership résumé spans Yamaha of Killeen, Honda of Houston, Woods Fun Center, America’s Powersports, Woods Cycle Country, and Woods Indian Motorcycle. He has served the industry by sitting on the boards of the Texas Motorcycle Dealer Association and the NPDA. In previous roles, Sheffield also worked closely with Spader Business Management and NCM Associates, where he facilitated 20 Groups across the powersports, marine and RV industries. Topics on tap for Mark Sheffield at DealerConnect include If It’s Too Easy, You’re Doing It Wrong and Outsell the Slackers: The Ugly Truth About Sales Today.
“If It’s Too Easy, You’re Doing It Wrong,” challenges the mindset that success is just about closing the next deal. Instead, it’s about building a sales engine that runs on intention, not luck. You’ll walk away with real-world strategies to increase revenue, improve customer retention, and strengthen your dealership’s reputation.
“The ugly truth” reveals the hard truths about modern sales: lazy habits, lack of process, and a resistance to accountability are killing growth. But the good news? “Dealerships that commit to a disciplined, process-driven approach are winning bigger than ever,” says Sheffield. “Unpack proven strategies to tighten up your sales process, motivate your team, and create a culture of performance that consistently outsells the competition.”
DealerConnect 2025
A Meeting for Dealers, by Dealers
September 21–23, 2025 | Hilton Columbus Downtown
From expert-led sessions to spontaneous hallway conversations, DealerConnect delivers face-to-face value you can’t get from a webinar or workshop alone. With bonus sessions on Saturday, two full days Sunday and Monday, and a closing half-day Tuesday, it’s a three-day power-up built to send dealers into Q4 and 2026 with momentum.
Registration is now open:
NPDA Dealer Members – $299
Not a Member? Join + Register – $694
www.npda.org
