Noting that North America remains one of the company’s most important markets, accounting for 24% of total sales in 2024, KTM parent company PIERER Mobility AG, announced its preliminary results for the first half of 2025 under the restructuring and Bajaj bail-out. First the good news:
PIERER Mobility AG: Preliminary results for H1 2025
• Revenue H1 2025: € 425 million
• More than 50,000 motorcycles sold to dealers and importers (wholesale) sold in 2025
• End customer (retail) demand remains strong with more than 100,000 motorcycles sold in 2024 – inventory levels significantly reduced
• Restructuring profit of € 1,187 million results in positive earnings (EBITDA, EBIT, result for the period)
• Positive equity – net debt more than halved.
The bad news: revenue fell by 57.8% to € 425 million. 46.5% of revenue was generated in Europe, 32.4% in North America and 21.1% in other markets. Headcount is down 28.6%
The PIERER Mobility Group sold 50,334 motorcycles in the first half of 2025 (previous year: 115,145). In addition, 34,950 motorcycles (previous year: 32,351) were sold through strategic partner Bajaj Auto. Sales in India were particularly encouraging, rising by more than 8% compared to the previous year. This is the result of the excellent partnership with Bajaj Auto and proof of customer confidence in the KTM brand. The Group thus sold a total of 85,284 motorcycles (previous year: 147,496 units). The 42.2% decline in total sales was mainly due to the restructuring proceedings at KTM AG and a reluctance to deliver new models, as well as the overall economic environment and its impact on the motorcycle market in H1 2025. Dealers reported encouraging sales figures to end customers. Sales exceeded 100,000 motorcycles, beating their own expectations. Together with reduced production output, the company’s own inventories and those of dealers and importers were significantly reduced in H1 2025, and efficiency along the entire supply chain was increased. PIERER Mobility thus confirms its strong position in the global motorcycle market.
This momentum underscores the continued demand for KTM’s high-performance motorcycles and the enduring loyalty of the KTM community. With a sharpened focus on customer satisfaction, innovation, and quality, KTM is also actively expanding its team and strengthening its dealer support network.
“Only if we put the customer at the center of all our actions and focus on quality and differentiation, it will be reflected in the future economic success of our company,” concludes Gottfried Neumeister, CEO, KTM AG.
