In the pearling industry, black pearls stand out as rare and prized for their luster and unique overtones… the same holds true for the DMS business. Blackpurl 2, a cloud-native dealership management platform engineered to drive growth for dealers has emerged from the sea of similar services. “We built Blackpurl 2 in pursuit of our mission to power intentional growth for dealers and dealer networks,” explains Blackpurl CEO Mike Wyrzykowski. “It delivers next-generation speed, clarity, and connection.”
It helps dealers elevate the customer experience and expands effortlessly with modern dealerships and groups. Built hand-in-hand with dealers, Blackpurl 2 replaces clutter with common-sense navigation. “Every part of the new layout is shaped by real user feedback. It’s clear, it’s simple, and it’s intuitive,” adds Lee Pearce, Lead Designer for Blackpurl 2. “It’s designed to feel familiar from the moment you open it, with less clicking and less searching.”
How Blackpurl 2 Drives Growth:
Workspaces for Every Department – Dedicated, customizable hubs focus each role and cut onboarding time while boosting daily output.
Best-in-Class Global Search – A few keystrokes surface any part, unit, or customer, eliminating hunt time and shortening wait lines.
Mobile-Friendly Experience – Optimized for phone, tablet, and desktop so staff can quote, scan, or update orders from the lot, bay, or showroom.
Proactive Guidance – Intelligent prompts highlight the next step in real time, reducing errors and keeping momentum high.
Expanded Connectivity – Upgraded website inventory feeds with photos, best-in-class QuickBooks Online integration, single sign-on for dealer groups, and an expanding ecosystem keep data flowing without effort.
Time-Saving Tools – Lightning-fast barcode adds, automatic U.S. tax calculation, shareable custom reports, and multi-store product lookup help teams do more.
In practical terms, “Blackpurl 2 helps dealers grow faster with the people they already have,” concludes Johnathan Aguero, SVP of Revenue. “Teams spend less time digging for data and more time closing deals and creating return customers.”
Blackpurl 2 rolls out with its signature 30-day Activation available for new dealerships. Book a live demo or request a discovery call at:
