Viva Italia! Bitubo Suspension brings its history of racing to U.S. dealers as Turn 14 Distribution has added Bitubo to its line card. The addition of Bitubo to Turn 14’s dealer network provides a new opportunity to deliver premium, customizable suspension components backed by a storied racing history. Bitubo’s suite of suspension products is designed for professional racers and enthusiasts seeking proven real-world performance from the street to serious track sessions.
“Bitubo brings a race-proven pedigree and an unmatched engineering legacy to our powersports program,” said Alex Lesslie, divisional purchasing director at Turn14 Distribution. “Their focus on innovation and rider-centric design makes them an ideal partner for dealers who want to offer precision suspension upgrades with proven performance.”
Dealer Benefits Through Turn14
• Fast U.S. shipping (1–2 days)
• Competitive dealer margins
• Drop-ship direct to customers
“This partnership is a huge milestone for us,” adds Sean Delshadi, Marketing Director, Bitubo USA. “Turn14’s reputation for service, speed, and dealer support makes them the perfect partner to grow Bitubo’s presence in the U.S. market.”
Founded in 1963, Bitubo leveraged its storied racing pedigree to earn its global reputation for precision engineering and real-world performance across the motorcycling spectrum. This brand has remained at the forefront of two-wheeled damping technology, creating cutting-edge damping components that raised the bar in the motorcycle segment. These technologies, designed initially for elite racing, now power Bitubo’s suspension solutions for V-Twins, metric machines and off-road applications.
Authorized Turn 14 Distribution dealers can access Bitubo Suspension products when they log into their portal at:
