Is The Industry Apathetic Or Irrelevant?
In the September issue Bob Althoff noted we are an industry in crisis. “We all want a healthy industry. However as we are all too aware, what we have is less than our customers — present and future — deserve. Certainly less than what our employees and shareholders deserve. Our industry is firing on less than all cylinders. But it doesn’t have to be this way. There is a path to success — a proven blueprint that has played out in powersports before and more recently with phenomenal results for a couple of powersports-adjacent markets… In fact, the years ahead can be great ones. The path has been shown to us all… repeatedly.”
However when Althoff attended the National Powersports Dealer Association’s DealerConnect networking event in Columbus last week he asked the first 30 people if they had read the blueprint for industry success laid out in the first 25 pages of the issue and he got goose eggs! These were engaged, active industry players attending an event intended to provide dealers the tools necessary to navigate the current headwinds… and yet none of them bothered to even look at the show issue going into DealerConnect.
Is the blueprint flawed? Do you think there is a better path forward? Do you care or are you just counting the days until the doors close for the final time? All Althoff is asking is for some feedback…
Read the issue here:
