Former Editor-in-Chief and Editorial Director Keith R. Ball has acquired Easyriders Magazine. “Bandit” plans to bring the iconic publication back to prominence in the motorcycle riding community. On Saturday, September 20, Ellen Teresi, widow of publisher Joe Teresi, signed over the magazine’s rights, trademarks and archives to Ball in a moving ceremony at the Sturgis Motorcycle Museum.
“Easyriders connected the world to the biker lifestyle for hundreds of thousands of readers,” said Ball. “It created admiration for custom-built motorcycles and brought the craft of bike building into the homes and shops of riders everywhere.” For decades, Easyriders Magazine defined the freedom, rebellion, and outlaw spirit of the open road. In recent years, the magazine struggled through publishing shifts before being reclaimed by Joe Teresi, who passed away in April of this year.
“In recent years, the audience changed, and the print magazine business faced the impact of the internet and digital technology,” Ball continued. “We’ll embrace today’s riders while celebrating the past—delivering spectacular content in print, online, and on YouTube for those who love freedom, getting their hands dirty, and chasing the adventure of the open road.”
Ball, an accomplished writer, editor, builder, Bonneville racer, and author, intends to reestablish Easyriders as the definitive voice of custom motorcycling. He is also the owner and publisher of Bandit’s Bikernet (www.bikernet.com), a news and entertainment site for 29 years, targeting the biker audience.
Believing the Easyriders brand is more than a magazine, Ball intends to relaunch it as a global lifestyle powerhouse through publishing, merchandise, licensing, events, partnerships and immersive experiences for riders around the world.
The new headquarters now stand on historic Main Street in downtown Sturgis, SD, near the Sturgis Motorcycle Museum and Hall of Fame. Ball, a longtime officer and committee chairman, continues to serve, volunteer, and reside on numerous Sturgis Museum boards and committees.
About Easyriders Magazine
Founded in 1970, Easyriders Magazine became the most influential motorcycle lifestyle publication in the world, blending bold storytelling, iconic photography, and biker culture. Today, under the leadership of Keith Randall Ball, the brand is resurrected as a multi-platform lifestyle enterprise—connecting past and present while building the future of motorcycle culture worldwide.
