“We are a company of riders who work to understand and anticipate our dealers’ needs, and those of their customers,” says Arctic Cat President & CEO Brad Darling. “We are a committed partner that provides the best products and support, ensuring Arctic Cat is a successful addition to their business.”
According to Darling, Arctic Cat is actively recruiting and signing high-quality dealerships with a focus and promise to never oversaturate a market, offering dealers the opportunity to grow their businesses. “Since the new ownership group received the keys back in April, there has been a rally cry from dealers who are ready to support a brand that believes in their products, employees and their future of offering premium products to their consumers.” This support has so far increased new Arctic Cat dealer interest two-fold, with goals to continue at a measured pace, placing Arctic Cat products and quality dealer service closer to consumers who live to ride.
To support the dealers, key DSM’s have joined the team. Recent additions include district sales manager Brock Fischer covering Texas and Oklahoma; Tracy Burkhart covering Minnesota, North and South Dakota: Tim Miller covering Pennsylvania, New York, New Jersey and Connecticut: Kelly Rees covering Kentucky, Virginia, West Virginia and the District of Columbia; and Mark Mackin covering New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland/Labrador.
The addition of recent team members is augmented by Regional Sales Directors with combined professional experience at more than 20 OEMs, aftermarket companies, distributors and dealerships. Regional Sales Directors Eric Bondy, Derek Jordahl and Kevin Asselin are nearing the end of their search to cap off this Cat’s dealer partners.
