The 2025 edition of the world’s largest motorcycle show spoke the language of emotions with its slogan That’s Amore! From the Tattoo Station, where more than 80,000 temporary tattoos were applied, to the central MotoLive stage, to the experiential content spread throughout the pavilions, passing through the Adventuring Area and the area dedicated to Start-ups and safety equipment. In six days, more than 600,000 visitors, including the public, professionals, industry operators, and the media, converged on the Rho fairgrounds.
“EICMA 2025 marks the full consecration of the transition from trade fair to global and attractive exhibition event,” said EICMA President Pietro Meda and CEO Paolo Magri in a joint statement. “We have worked hard to increase content, improve access to the exhibition and enhance the visitor experience.” Mission accomplished!
More than 730 exhibitors from 50 countries representing 2,000+ brands brought the love to EICMA 2025, confirming the show has survived to COVID collapse and the ongoing tariff wars. Comparing the numbers from the post-COVID edition in 2021 to 2025, the number of visitors, exhibitors and floor space have literally doubled.
“The impressive numbers and quality of the content demonstrate how the event has become a unique experience that combines business, innovation and passion,” concluded Meda and Magri. “Credit and our thanks also go to the exhibitors and our partners, who believed and invested in this evolution, helping to make EICMA a lively place that showcases the present and future of the two-wheel industry.”
SAVE THE DATE
With a total area of over 300,000 square meters EICMA has already announced the 83rd show dates. Mark your calendars for November 3-8, 2026 when the world will return to Fiera Milano Rho to write a new chapter in its century-long history.
