Motul has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series… This long-term collaboration aims to reinforce Motul’s global brand awareness and further strengthen its leading position in powersport. In addition to the series, Motul has also locked down title sponsorship of the Motul Japan Grand Prix and the Motul Valencia Grand Prix. To further demonstrate its unwavering commitment to motorsport, Motul announces the renewal of its partnership with the FIM Superbike World Championship for the next five years, reinforcing its global engagement with fans, teams, media and markets through key activations across the championship calendar.
“The renewal of our partnership with Dorna for MotoGP and World Superbike Championship demonstrates our long-term commitment to competition and innovation,” says Andreea Culcea, Chief Brand and Communication Officer, Motul. “Being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance working alongside the very best to continually push the limits of technology and passion.”
“We’re happy to continue working with Motul,” adds Dan Rossomondo, Chief Commercial Officer MotoGP, Dorna Sports. “They are a longstanding partner and bring more than sponsorship to the sport – together we’ve created exciting fan events, focused campaigns, and launched some innovative products. Grand Prix like the season finale in Valencia, with Motul as title sponsor, are a blueprint for what we want to see going forward – a weekend full of different activities that leaves no doubt Valencia was the place to be. We look forward to another step in this partnership and working with Motul to spread MotoGP broadly.”
Beyond global visibility, these partnerships provide Motul with powerful opportunities to deepen local engagement with fans and business ties, all over the world. Concretely, Motul leverages 360° activations on site and online, reinforcing its local impact, and translating the brand’s racing heritage and technical excellence into lasting business relationships. Motul’s involvement in MotoGP complements with its presence in prototype series through two top-tier teams: Red Bull KTM Tech3 and Prima Pramac Racing.
