“Ten years ago, we set out to make riding more enjoyable,” notes Craig Johnson, founder of Wild Ass seat cushions. “Today, our customers range from motorcyclists and truck drivers to tractor operators, pilots, and even office workers. If it involves sitting, we can make it better.” To commemorate the milestone, Wild Ass launched a year-long 10th Anniversary Celebration Campaign for the new year.
What began as a bold idea to make long rides more enjoyable for motorcyclists, has evolved into a global success story — providing comfort to tens of thousands of riders, drivers and everyday sitters around the world, Johnson adds. As Wild Ass looks toward its next decade, the company is expanding its reach beyond the motorcycle market. New product applications are underway for UTVs, tractors, cars, trucks and even stadium seating, ensuring that comfort is never confined to just two wheels.
Johnson attributes its growth to a loyal and passionate customer base, a strong dealer network and a commitment to quality manufacturing in an FDA-approved Medical Device Manufacturing Facility. With plans to introduce new cushion designs, sizes and cover options in 2026, Wild Ass is poised for another decade of success. Join the 10th Anniversary festivities featuring giveaways, social media challenges, and a limited-edition cushion design by following Wild Ass on social media at @TheRealWildAss or www.wild-ass.com
