Following in the tracks of MotoAmerica’s modified and made for TV season launch, American Flat Track announces that its season-opener Volusia Half-Mile featured increases in viewership, setting the tone for a record-breaking season.
Preliminary numbers from Volusia Half-Mile on NBCSN as reported by Nielsen:
Largest single-show audience to ever watch American Flat Track with a quarter-hour peak of 266,000 viewers.
184,000 households watched American Flat Track, a 133% increase over the 2019 season opener.
218,000 viewers tuned in, a 114% over 2019 season opener.
There was a 10-fold increase in the number of viewers in the key 18-34 demographic.
With the highly-anticipated return of the fan favorite Indy Mile event this week, and as a doubleheader no less, it seems that American Flat Track has only scratched the surface of its potential for growth in 2020.
