In a reversal of the traditional eCommerce model, tech startup PureMoto has launched a platform that unlocks the inventories of dealerships. Instead of shipping from a single distributor warehouse or e-commerce website, PureMoto taps into a multitude of sources to help riders locate motorcycle products from the nearest source. For the first time, PureMoto links together brands and local shops on one site providing consumers more ways to buy both online and in the real world.
Proof is in the pudding? “We are extremely happy with the results we have seen since going live on the PureMoto platform,” says Pablo Veglia, CEO of Del Amo Motorsports. “This technology now allows us to cast a much wider net and show riders the investment we have made in key products and brands. Timing couldn't be better.”
PureMoto is the brainchild of startup veteran Jim Matheson and industry executive Joaquin Aranda. Together, they created an industry-first solution that networks the inventory of dealerships, distributors and brands to show riders who has what in their area. But increasing product availability and speed of access is just the start. Matheson and Aranda say the goal to improve the entire purchase experience by helping brands, distributors and retail stores coordinate to create a purchase experience that excites buyers.
“You see, the range of products online means the rider is faced with a deluge of choice,” explains Aranda. “With a mountain of product information on the web, there’s simply too much to go through, which often leaves buyers feeling paralyzed. As a result, we’ve lost riders and seen brands struggle to help buyers make choices that lead them to become lifelong loyalists.”
PureMoto solves this by using technology to enable the community to organize and rank product information in a more useful way. Improving the buying experience by reducing the amount of work required to reach an informed buying decision and increasing product availability through a distributed network of dealers to offer more avenues for purchase.
“The bottom line is that PureMoto shortens the buying cycle, Aranda adds. “We help customers decide quicker and acquire products faster from multiple sources with a distributed fulfilment model all while putting the local dealer’s inventory front and center. This is a game changer because it means as an industry we can better service the rider.”
Dealers interested in joining PureMoto on their mission can head over to:
