Triumph Tampa GM Don Baker wants to win the Triumph’s Champion Challenge… he really wants it! The program which ends June 30 was designed to engage dealership personnel with ongoing challenges, from fixed operations to social media, with the grand prize being a brand new Trident 660. “That is a hell of an incentive,” says Baker.
He certainly understands the carrot of a Trident 660 grand prize, however Baker sees the bigger picture. “A lot of people don’t understand what the Champion Challenge is doing. What it does is it takes people from all the dealerships in North America and makes sure they have a true brand champion on staff. It’s nice to have one dedicated person from every dealership in North America that can become the Triumph Champion. That person gets to learn all the ins and outs of the bike and we get a lot of extra training. We get opportunities like the Chuckwalla track day (see Press Pass in the June issue), or the immersion ride, to get the feel of that new bike, get to experience a new bike and we take all of that energy and we bring it back to the dealership to get everybody else hyped up!
“It’s not just sitting down at a computer, learning the newest, latest and greatest product. It’s not a Zoom technician call saying this is what the new bike is about — this is how you take it off. This is how you put it back on. Nothing like that! We get to go out there and experience the bike — we bring back that euphoria of the new bike! Now we can say ‘I’ve been on this thing and it did everything it says in all the propaganda videos and brochures — it does it and exceeds it. Customers can feel that excitement. And relate to some of these experiences.
“Every time I’m at an event or completing a challenge, I go to Facebook Live, I use that social media. I’m trying to use that information right then and there where the excitement is already way up. I want to make sure everybody knows why this is so fantastic. I’m bringing back the feeling of the motorcycle to the dealership!"
Now the question is, did Don do enough to win? Or is some other dealership going to get that shiny new Trident? Stay tuned!
