Industry icons Gibson Guitars and Triumph motorcycles are making some sweet music to support The Distinguished Gentleman’s Ride, in its global charity efforts to raise awareness and funds in support of men’s mental health and prostate cancer. Celebrating the shared historic resonance of the year 1959, the custom collaboration project honors each brand’s story – the 1959 Gibson Les Paul Standard and the 1959 Triumph Bonneville T120, both considered to be the holy grail of their worlds, and both still manufactured and sold today.
“It's just a beautiful guitar and a fantastic instrument, and obviously it was adopted by dozens of hugely influential players,” says Mat Koehler, Senior Director of Product Development, Gibson Brands. “Guitar gods all favored this model. So, when you put that all together, it's no wonder why the values are large fractions of a million dollars for originals.”
Celebrating the timeless connection between music and motorcycle culture, and the passion that Gibson and Triumph designers share for beautiful design, precision, performance and world-class craftsmanship. The 1959 Legends guitar and motorcycle are being offered as the highest fundraiser reward for the 2022 Distinguished Gentleman’s Ride. The 2022 Distinguished Gentleman’s Ride represents a major milestone in Triumph’s sponsorship, marking 9 years of support, with over 100,000 riders in more than 900 cities across the world, raising over $31million.
Gibson Les Paul 1959 Legends Custom Edition
A genuine guitar icon, the 1959 Les Paul Standard Reissue is the ultimate Gibson classic, and an accurate clone that’s authentic in every detail, from its iconic sunburst finish to the look and feel of each part and its incredible trademark tone. The 1959 Legends Custom Edition features unique Triumph design detailing, including hand coach-lined pickguard, inspired by the Bonneville’s trademark engine fins, and etched pick-up covers, branded truss rod cover and switch backplate.
The Legends Edition also comes with its own one-of-a-kind certificate signed by Triumph CEO, Nick Bloor, and Cesar Gueikian, Brand President of Gibson Brands.
Triumph Bonneville T120 – ‘1959 Legends Custom Edition’
The latest generation of this genuine motorcycle legend, the Bonneville T120, combines timeless character and style, with class defining modern capability and performance. The 1959 Legends Custom Edition features unique Gibson design detailing, including unique hand-painted sunburst paint scheme, featuring Jet Black painted guitar neck and headstock shape, edged with hand-painted coach lining, plus a host of branded touches.
DGR 2022
The Distinguished Gentleman’s Ride unites hundreds of thousands of classic and vintage style motorcycle riders all over the world to raise funds and awareness for prostate cancer research and men’s mental health. Founded in Sydney, Australia in 2012, the ‘dress dapper’ themed ride aims to combat the often-negative stereotype of motorcyclists and connect the global motorcycling community by raising funds for a cause important to every rider.
Since its first year, the DGR’s global community has raised more than $31 million for its charity partner, Movember, and now operates in 114 countries around the world. This year’s Distinguished Gentleman’s Ride will take place on Sunday, May 22nd with pre-registration already open to riders across the world, and official registration and fundraising starting on March 28th.
For more information and to join your local ride, visit www.gentlemansride.com
