“Hay Days is one of the best opportunities we have to connect directly with the people who use our parts,” notes Matt Wilson, Marketing Manager at All Balls Racing. “It’s not just about showing what we make, it’s about hearing stories from riders, answering questions, and being part of the community in a real, hands-on way.”
To that end, All Balls Racing (ABR) is rolling into North Branch, Minnesota, on September 7- 8 on a mission! “We will be swapping stories, shaking hands, turning wrenches and hanging out with riders who live this lifestyle the same way we do,” claims Wilson.
“Most riders we know have more than one toy. There is usually a bike in there, sometimes a UTV, maybe even an old sled that has seen better days. We build for those kinds of riders. We keep an eye out for the gaps the OEMs leave behind and we fill them. This year, that means bringing an expanded lineup of parts into the mix, including new coverage for Polaris UTVs. Every part we build is designed to hit that sweet spot riders are looking for, price that makes sense, quality that holds up, and fitment that just works.”
To help draw traffic to their booth, ABRG is hosting the Yamaha Wolverine UTV Tire Change Challenge. Speed kills in this timed tire swap game. Go head-to-head with your buddy, your family, or that one friend who swears they are faster. Winners take home a t-shirt and bragging rights. The really fast ones get their name entered into the giveaway and could score an autographed Carson Brown shirt!
And while you are at the booth you will probably spot brand ambassador and YouTuber Derick Griecken aka TheTwoSmoker, talking shop and answering questions.
Hay Days is the last big consumer event on our 2025 calendar, but it is far from the end of what we have planned. In 2026, we are kicking off our “Show Us Your Mohawk” campaign, a search for the one rider who really lives the attitude behind our logo. Whoever it is will travel with us, get loaded up with gear, show up in ads, and if all goes according to plan, become dirt life famous.”
