Jeremy McGrath
Eddie Cole
Serial moto-entrepreneur Eddie Cole is at it again! “I’m working with Jeremy McGrath and Chad Reed on the ARMA SPORT project, a premium nutrition product line. We tested the resell in a few dealers with great success and are ready to now set up retailers nationwide.” ARMA is a culture driven supplement brand founded by action sports industry veterans from Oakley, Spy, Dragon and Monster Energy, including seven-time AMA Supercross Champion Jeremy McGrath.
"We are very excited to be bringing the ARMA Sport brand to retailers across the country,” says McGrath. “We are equally excited to welcome Darryl Atkins to our sales team and the ARMA Sport family. We hope you will check out our brand.”
“Our elite team of athletes and owners have helped the brand develop a product that works like nothing else on the market,” adds Atkins. Coincidentally Atkins is a 7-time MX/SX champ himself… in his native New Zealand. “We have tested the products sell-through in stores and had tremendous results.”
The ARMA portfolio currently includes three product categories:
•FIRE: NATURAL BOOST + FOCUS – our vegan formula gives your body a natural boost for sustained stamina and razor-sharp focus lasting up to six hours per serving.
•BLITZ: TRAINING COMPLEX – the perfect all-in-one stimulant-free training complex to take before, during, or after any workout or activity. BLITZ meets all of your training needs: lasting endurance, increased hydration, reduction of lactic acid, and more.
•RELOAD: PROTEIN COMPLEX – utilizes Curcugreen® (turmeric extract), MCT, and BioPerine® (black pepper extract) to rapidly deliver anti-inflammatories and antioxidants for post-workout recovery as well as provide a daily source of high-quality whey protein and BCAAs.
Dealers interested in selling the ARMA Sport brand can contact the new Director of Sales, Darryl Atkins for an application and information on how to become an authorized ARMA Sport dealer at:
Certified by Informed-Sport LGC's world-class sports anti-doping laboratory:
