Former Mustang and Revere seats marketing director Ross Berlanga is back in the saddle. TMI Automotive Products, Inc., brought Berlanga onboard to take their well-established brand to the next level and explore new markets like the burgeoning UTV sector. Starting in publishing, he worked on well-known titles including Hot Bike, Sport Compact Car and Custom Rodder, before shifting gears to hard parts where he contributed to the growth of Edelbrock, MagnaFlow and K&N. Berlanga was most recently the Director of Advertising at Race Winning Brands where he handled JE Pistons, Pro-X and Rekluse. “Talent acquisition is always the key to succeed in any business endeavor,” says TMI president Malek Tawil. “The key is to hire the right skillsets and manage for the best chemistry. Ross brings exciting ideas, a wealth of industry experience, and the marketing savvy to add to the already successful brand.” Berlanga will be responsible for TMI’s overall product marketing and communications.
