Former Ducati North America director of sales planning and longtime GM/Owner of Ducati New York/Triumph New York, Steven Radt is now the headmaster for old school motorcycle marque Norton. “I’m honored to step into the role of Head of Sales, U.S. for Norton Motorcycles—a brand with a rich heritage dating back to 1898 and a legendary reputation in the motorcycling world. Norton’s legacy is built on innovation, craftsmanship, and performance, and I couldn’t be more excited to lead the charge in establishing U.S. operations and bringing this storied brand to a new generation of riders.”
Most recently the head of sales for automotive innovator Polestar, Radt says he is ready to get back in the saddle at a motorcycle operation. “I’m looking forward to working alongside industry veterans and subject matter experts as we relaunch Norton in the U.S. and reignite the passion for this iconic marque.”
Stay tuned—big things are coming!
