
The bicycle industry has survived a threat of tariffs of up to 50% on steel and aluminum products, according to PeopleForBikes. The White House on Thursday announced a modified list of products subject to Section 232 steel and aluminum tariffs and bicycles are not on the list. Additionally, e-bikes were removed from the list of products subject to Section 232 steel tariffs. “The Secretary of Commerce and U.S. Trade Representative are authorized to monitor imports, periodically assess the progress of Section 232 tariffs towards achieving their stated goals, and consider input from trade groups and other stakeholders in determining whether additional derivative products need to be added or tariffs adjusted,” the group reported last Friday.
“As trade policy continues to shape costs, supply chains, and pricing across the bike industry, join PeopleForBikes for a clear-eyed look at the trade and tariff landscape in 2026,” says Dr. Ash Lovell, Vice President of Government Relations, PeopleForBikes. “Understand what’s likely ahead, what’s still uncertain, and how bike companies can plan smarter and advocate more effectively in a volatile trade environment.”
Lovell is one of the speakers for the organization’s next virtual education webinar on April 10: 2026 Trade + Tariff Outlook: What Bike Businesses Should Expect
Register to tune in here:https://peopleforbikes-org.zoom.us/webinar/register/WN_hjCB8uXOSdG6MgHrOvM-Cg?eid=140535#/registration

















