John Mosunic
Christophe Piron
Bihr, one of the biggest distribution groups in Europe, used the recent Intermot show in Köln to confirm that Arrowhead Engineered Products (Arrowhead) had completed its acquisition (Dealernews had outlined the deal back in July, but there were plenty of moving pieces required to finalize matters)… Just how big a deal is this? Headquartered in Kontich, Belgium, Bihr is in 20 countries and wholesales 350 brands and 200,000+ SKUs to a network of more than 15,000 retail dealers.
“We seek to combine with highly successful and respected organizations, making every acquisition a success and accelerating our growth to be the largest off-road aftermarket parts supplier in the world,” explains Arrowhead CEO John Mosunic. “The combination of Bihr and Arrowhead creates a global leader in powersports with an undeniable value proposition for dealers.”
Christophe Piron, former CEO of Bihr, joins Arrowhead Engineered Products as co-president of Europe and president of powersports Europe. He will serve on Arrowhead’s executive committee. “Bihr and Arrowhead create a company where the whole is greater than the sum of its parts,” Piron added. “We are geared up to leverage our shared expertise to expand our offerings and customer reach.”
Alcopa and the other shareholders invested in Bihr in 2010 and spearheaded the company’s European development. “We have been the proud shareholders of Bihr for more than 10 years and are convinced that Arrowhead is now the ideal partner to carry on with the company’s growth," notes Managing Partner Damien Heymans. “Bihr’s first-class logistics, steadfast commitment to customer service and expanding portfolio of owned brands will be strong assets to Arrowhead."
Bihr will continue to conduct business as usual, operating and shipping from its current locations.
