One of Europe’s leading distributors has been added to Arrowhead Engineered Products' rapidly expanding portfolio. Arrowhead and the shareholders of Bihr have entered into an agreement for Arrowhead to acquire 100% of the equity. This transaction is subject to Works Council consultation and relevant regulatory review and approval, but it should be a formality and the anticipated closing is the third quarter of 2022.
Founded in 1975 and based in Kontich, Belgium, Bihr has a presence in 20 countries, wholesales 350 brands and distributes 200,000+ SKUs to a network of 15,150 dealers throughout Europe. With first-class logistics and a total storage area of more than 54.500 square meters across seven warehouses, Bihr can supply almost all dealers in Europe within 24 hours. More than 1,000 colleagues including 100 in-house sales representatives and 40 customer service representatives, will join the Arrowhead team, which now includes Western Power Sports, All Balls Racing Group, Stens and several other powerhouse powersports operations in the U.S.
The combined power of Bihr and their 24-hour European delivery time with Arrowhead’s ever-expanding brands, global distribution footprint and growth strategy will create a powerful team giving dealers a wider selection of readily available products.
