SBS is reinforcing its presence in the US with a new partnership with Brands That Shine. The goal is to assist and grow sales of present Distributor sales reps. “We have a solid foundation in terms of Distributors already, but if we seek to grow even faster and more steadily, the partnership with Brands That Shine is a must-have,” says SBS CSO Christel Munk Pedersen.
“We believe that Jessica is the right person, with the right amount of technical knowledge, industry experience, market insights, and overall passion for motorcycles, to promote, educate and enforce SBS’s opportunities among the equally dedicated dealerships in the US.”
“SBS is one of the leading brands in brake products in most parts of the world and they have a great unutilized potential in the US as well,” adds Shine. “I have already started my road tour with SBS, and I already see a great amount of interest among dealerships for the brake pads, rotors and clutch kits. Especially the upcoming product announcements from SBS will spark a great deal of interest in the industry for sure.”
Shine will travel the country “stopping” to represent SBS in dealerships and at industry trade shows, with a mission to inform dealerships about SBS products and refer dealerships to the SBS US Distributors. As an avid enthusiast, Jessica will also help grow dealerships in terms of customer relevance, as they will gain an improved product offering, knowledge, and support to their customers.
