

Bridgestone has rolled out a new dealer SPIFF (sales performance incentive funds) program through its recently enhanced training platform. The formula is simple: 1) Complete training 2) Sell tires 3) Earn rewards! Dealership sales personnel can level-up with online product training and earn cash rewards for qualifying tire sales—all in one streamlined system.
The Bridgestone Moto University & Rewards, powered by Brandecation provides personnel with access to a host of benefits, including:
• Comprehensive Product Training and Resources: In-depth training courses covering Bridgestone’s full motorcycle tire lineup and the latest on its products, programs and opportunities
• Sales Incentives: Cash rewards for eligible tire sales through the new SPIFF program (USA only)
• Easy-To-Use Tools: Simple tools for submitting sales, tracking reward earnings, and accessing seasonal promotions and bonus incentives to maximize salesperson earnings
• Convenient Access: 24/7 access to training modules from any device
• Streamlined Experience: A single platform that handles both training and rewards, plus includes a streamlined registration process so new users can get started instantly
• Continuous Updates: Ongoing updates to training content and incentive opportunities
This program is designed to support dealers with tools that make a difference on the sales floor by combining online product training with real earning opportunities. Current users can log in and activate rewards today. New dealers can get started at: