“It is the people that make powersports special,” says Brightline VP of Sales Gene Silas. “But even the best people can be brought down by bad leadership. Conversely, great sales teams don’t just need compensation plans and CRM tools. They need clarity. Direction. Trust. Coaching. They need leaders who will walk with them, not just stand over them… If your team is struggling—before you blame them—look in the mirror!”
Brightline Dealer Advisors’ goal is to cast dealer services in a brand-new light. Gene’s personal mission is to drive innovation, build strong partnerships and deliver results that exceed industry standards. A lifetime biker, Silas combines his passion for the product with the discipline and organization instilled during his time in the Marine Corps.
“With 33 years of experience in the F&I industry, my background includes a diverse range of roles, from strategic sales leadership to hands-on training and development, all aimed at maximizing dealer profitability and customer satisfaction,” he explains. “I am passionate about transforming the F&I landscape and am always eager to connect with like-minded professionals who are committed to innovation and excellence.”
DealerConnect brings dealers together with topflight trainers, educators, service providers and 20 Clubs so we can learn from our peers and come away with real strategies that will drive results… Dealers will learn from top names like Garage Composites starting five led by “twin towers” Sam Dantzler and Tony Gonzalez; Lightspeed’s Bryan Tierney and Danny Orendain; industry veteran Mark Sheffield; NPA’s Jim Woodruff and Mike Murray — with more speakers to come.”
Can’t wait for DealerConnect to “connect” with Gene and the Brightline team? Click here to see more of his passion for the profession:
