Building on its ongoing support of the global riding community, Can-Am rolled out its “3 Wheel Collective” on International Female Ride Day (IFRD), an initiative that unites women riders from around the world every first Saturday of May through a shared passion for the open road. Founded 20 years ago by long-time rider and Can-Am supporter Vicki Gray, IFRD continues to serve as a powerful way to connect women riders of all backgrounds and experience levels, fostering a strong sense of community while encouraging more women to ride together, both locally and globally.
But the 3 Wheel Collective is all inclusive according to Marc-Olivier Drouin, Senior Manager of Marketing, Can-Am 3-Wheel Vehicles & Motorcycles at BRP. “Built on the belief that riding is better together, the 3 Wheel Collective platform reflects the natural social dynamic of the community, where riders often come together through shared experiences and personal connections,” says Drouin. “In fact, 1 in 5 Can-Am owners bought because they knew someone already riding 3-wheels, reinforcing the powerful role riders play as ambassadors for the brand and the broader riding community.”
For more information about Can-Am and the 3 Wheel Collective, visit:
