Photo Credit: https://www.georgeevan.com/
“Now more than ever we — powersports professionals — need to reinforce the importance of dealerships and their engagement in riding communities around the country,” says Teri Lynn, former Accessories & Clothing Manager at Triumph Motorcycles America. “Connected technology is no longer a thing of the future; it is now and I am excited to bring the first of its kind to powersports dealers.”
Lynn joins Arizona-based startup company Motosense as the new Sales & Marketing Director. “Motosense is a customer behavior driven, fully automated marketing platform that will deliver customers back to the door of brick and mortar stores. “What could be more important as we emerge from the COVID-19 crisis?”
Motosense is on-track to launch in the coming weeks with the goal of strengthening dealership riding communities despite our nationwide direction of social distancing. It is no surprise that platforms like REVER, Strava and Peloton are seeing a surge in activity; people that are passionate about their personal activities are going to find a way to continue doing them and there is no reason that motorcycling should be any different.
Teri leaves Triumph Motorcycles America as a true ambassador of the brand; after winding down a two-year remodel of the Parts, Accessories, and Clothing Programs. “Teri has been instrumental in our entire PAC program redesign,” said Triumph America GM Rod Lopusnak. “Her mindset is truly putting dealers first by reducing dealer on-hand inventory while continuously improving the customer experience and retail sales in dealerships. It is bittersweet to see Teri leave Triumph; however, I am excited to watch her bring this technology to life in our industry.”
Founded in 2019, Motosense is an automated dealership marketing platform driven by customer behavior. By utilizing connected motorcycle technology, Motosense offers an all-encompassing rider experience with access to your dealership’s virtual riding community. Combined with a fully integrated dealer dashboard, the Motosense platform will increase customer retention, enhance engagement and promote Parts, Accessories and Service spending, according to Lynn.
Click here for details: https://www.motosense.com/
