Segway Powersports Inc. welcomes Gabriel Cruz as Marketing Director. “It is an exciting time at Segway,” says Shane Wilson, VP of Segway Powersports Inc. “As we continue to grow, it is important that we are adding leading-edge professionals to our team. We are thrilled to have Gabriel join our team as he will be instrumental in propelling the Segway brand further along in our powersports journey.”
Cruz joins Segway with more than 12 years of marketing performance driving growth and improvement within evolving organizations through the strategic vision and execution of creative marketing initiatives. During his most recent tenure as Director of Marketing for one of the Top 5 Powersport OEMs in the US, Cruz led the brand to record profits during the COVID-19 era and played a key role in leading the brand’s presence in the Canadian market as well as launching its Mexican manufacturing facility.
Cruz was also tasked with developing new business, where he was able to create a marketing distribution system that accounted for 120+ new dealers and 46% of dealer revenue growth — unprecedented numbers for the company.
In his new role as Marketing Director, Cruz says he is excited to be expanding and directing comprehensive growth of the Segway brand within the powersports Industry. “My objective is to enrich Segway’s marketing efforts and I will be focused on creating healthy and dependable relationships with Segway’s valued dealer partners.”
