“I wrote my first book!” Dealer Principal and longtime GM at Great Western Outdoor in Marion, North Carolina, Brandon Prokupek was not satisfied with the school of hard knocks approach to running a dealership, so he decided to create a Cliff’s Notes for aspiring powersports dealers. Navigating The Powersports Industry is a guide for dealers. “This book breaks down the three fundamental things I have used over the last 15 years to help build and grow dealerships.”
Along the way, he also launched a consulting firm, specifically for dealers. “As a General Manager at a dealership, I found myself partnering with marketing firms that just did not understand the needs of the powersports dealership or how to integrate properly into the sales department to actually make the marketing effective,” he notes. “It was because of this that MMG (Motorsports Marketing Group) was founded. We've spent the last 4 years dialing in the most effective marketing strategies for the powersports dealer. As a General Manager or owner, I know how many things are on your plate day in and day out between your employees, customers, processes, returns, bank accounts, managing inventory, hiring/firing, advertising, bookkeeping, relationships with manufactures and reps, as well as the hundreds of other things that pop up in a day.”
Back to the book: “I started in the powersports industry in 2008 at which time the statistic was that 70% of all dealers went out of business between 2008-2011. This is a staggering statistic but an all too real one,” concludes Prokupek. “That being said, with the uncertainty of the economy right now, it’s important that dealers are doing everything possible to retain current customers, reach new ones and deliver an experience that keeps customers coming into the dealership.”
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