Dealers attending National Powersports Dealer Association’s DealerConnect networking event were treated to the holeshot on Ekho’s partnership with Progressive Insurance, the nation’s No. 1 motorcycle insurer, to bring real-time insurance quoting directly into the vehicle purchase. Embedded, real-time insurance quoting at the point of sale is available to every dealer and OEM on the Ekho platform.
“Insurance has been the last manual step in an otherwise fully digital purchase,” explains Rowan Mockler, Cofounder and CEO of Ekho. “By embedding Progressive’s real-time quoting directly into checkout, we’re removing friction at exactly the moment buyers need coverage, and giving our dealers and OEMs a more complete, end-to-end transaction.”
More than 40% of buyers who are required to provide proof of insurance don’t already have coverage for the vehicle they’re buying, according to Ekho’s internal data, and secure a new policy during checkout. When a buyer reaches the insurance step, they can request a Progressive quote or provide their own coverage directly within checkout. If the buyer chooses Progressive and their vehicle and state are supported, they typically receive a personalized quote within seconds, with coverage tiers and payment options tailored to their vehicle and location. The buyer can then review and purchase a policy on Progressive’s site, and in most cases the insurance documents are returned to Ekho automatically, completing the verification step without manual uploads.
Progressive insures more motorcycles than any other carrier in the United States, with coverage spanning the full range of vehicle types on the Ekho platform. That breadth means relevant, real-time quotes for the vast majority of transactions.
“At Progressive, we’re continually looking for new ways to meet customers where they are and simplify how they shop for insurance,” adds Eric Doubler, Progressive Recreational Lines Business Leader. “Our work with Ekho brings insurance directly into the digital purchase experience, helping riders get personalized coverage in real time while making the path to vehicle ownership faster and more convenient.”
Didn’t make it to NPDA’s DealerConnect? You still hear the Ekho here: www.ekho.com
