While UBCO was experiencing tribulations, Electric Motion was succeeding in the Trials market. With its 15-year track record of success, EM is strengthening its management team in preparation for clearing the next section. Chairman & CEO Philippe Aresten has appointed industry veteran Vincent Thommeret to the position of General Manager.
After a 32-year career at Yamaha Motor France, including the past 11 years as GM, Thommeret strengthens a very experienced team. Given Yamaha’s recent investment in the motorcycle manufacturer (see the December issue) based in Saint Brès in the Hérault province, it makes Thommeret the perfect minder for EM’s expanding EV and trials programs.
In addition to bringing in an experienced GM, EM bolstered its design department, with Aresten announcing “the company is beginning an in-depth approach to gradually expand its market by developing new models. The new strength given by these new resources should make it possible to open a new phase in the life of Electric Motion in the years to come.”
Interested in joining Electric Motion in the United States as a dealer? Contact Central Powersports Distribution at infousa@cpd-usa.com or call (903)742-4270
