Keith Hook and his crew at UTV Sports have ridden off into the sunset, according to their social media posts:
Every great ride must come to an end eventually….
And our time has officially come. For 10 years, UTV Sports was at every corner of the industry bringing you all things UTV and only UTV. We started here and we ended here. As the industry continued to evolve at a rapid pace, we had to decide our fate. We had full hopes to pass the torch to continue the legacy and the amazing content that everyone came to expect from this team. But unfortunately, after careful consideration, we decided to pull the plug rather than let it fall apart. We knew the right decision was to walk away with our heads held high and simply call it “The End”.
UTV Sports, formerly UTV Sports Magazine, founded in 2014, was originally a monthly digital publication covering all interests of recreational off-roading and race enthusiasts of UTVs and side-by-side vehicles. In 2021, the pages stopped flipping and we converted to a weekly regimen of fresh content delivered in device friendly searchable stories. The content has always and remains to be produced by a knowledgeable staff of editors and creative directors that are engulfed in this industry and strive to deliver the most intriguing reviews, current event coverage, and latest information to UTV enthusiasts around the globe.