Long a favorite charity of the powersports industry, The Pediatric Brain Tumor Foundation (PBTF) used AIMExpo to launch its “Ride For Kids All For One Challenge, a transformative initiative designed to unite the powersports industry & community under a single, urgent purpose. With a collective goal to raise $1 million by December 31, 2026, this challenge seeks to fuel lifesaving research and family support programs for children battling brain tumors.
“The All For One Challenge isn’t just a tagline—it’s a shared commitment from a community built on passion, generosity, and purpose, rooted in the legacy Mike and Dianne Traynor created through the Ride for Kids program” said Aly Levine, Chief Development Officer. “They showed what’s possible when motorcyclists come
together not just to ride, but to change lives. Through this Challenge, we’re bringing together riders, dealerships, manufacturers, and corporate partners under one banner, carrying that legacy forward and demonstrating how the powersports industry can act as one to create hope for children and families facing brain tumors.”
For decades, the Ride for Kids program has been a cornerstone of the powersports community’s charitable legacy. The new All For One Challenge evolves this tradition into a unified movement, bringing together riders, dealerships, corporate partners, and supporters across the nation. By rallying individual efforts into one powerful collective wave of support, the foundation aims to amplify the industry’s impact on the deadliest childhood cancer.
“The powersports community has always stepped up to make a difference, and the Ride for Kids All For One Challenge is a perfect example of how we can unite our passion for riding with a greater purpose,” adds Cinnamon Kernes, VP, Market Expansion at the Motorcycle Industry Council. “This initiative showcases how powersports gives back—not just to the community of riders but to families and children who need hope. Together, we can leave a lasting impact that goes far beyond the road.”
The Pediatric Brain Tumor Foundation invites all members of the powersports community and beyond to join this critical mission. Together, we can turn compassion into action and hope into a cure. To learn more about how to participate or to make a donation to the All For One Challenge, please visit:
