Shades of Smokey And The Bandit when Burt Reynolds made the 1970s Pontiac Trans-Am a legend running beer across state lines. While the folks at Phoenix can’t bring back that bygone era, they can rise from the ashes with their own unique flashback tribute T-shirt.
“Track, trail, local taco dive, most of us like to show those around us we are into dirtbikes… OK, so it's unlikely anyone will know what our logo means these days,” readily admits Phoenix founder Jason Gearld. “But for those ‘in the know,’ they will know.” Certainly this shirt isn’t for just any one but for the select few that grab life by the bars, Phoenix is rising!
“Those are the people we love to connect with. The ones that share our passion for waking up early, loading up dirtbikes and driving to our favorite hot spot. They see the logo and conversation is sparked. That's the camaraderie that comes from riding dirtbikes…. And that is why we love them."
Buy a shirt, make a friend: