Looking to streamline event operations and boost your marketing efforts? High Gear Success founder Heather Wilson has some fuel for thought to accelerate the process! “I’ve met many individuals who are enthusiastic about organizing rides or races, but lack the marketing expertise or business operations experience to properly support a sustainable event,” Wilson notes. “Quality events are a vital component of the motorsports industry… I offer support to motorsports event organizers who want to provide these experiences.”
To that end, she launched Fuel for Thought virtual meetings back in 2023. The Zoom meetings bring together event promoters and club representatives for short training sessions and collective discussions relevant to hosting motorsports rides and races. This year’s schedule includes five meetings that begin at 5 p.m. Pacific/8 p.m. Eastern.
Join Fuel for Thought Virtual Meetings
March 26, 2025 – Generating good PR from your charity donations
May 28, 2025 – Processes and documents: Planning for the next leader
July 30, 2025 – A look at the books: Potential savings & revenue opportunities
Sept 24, 2025 – Getting over the post-event burnout
Nov 26, 2025 – Preparing for the next year
“Fuel for Thought is the best resource for motorsports event coordinators,” says USdualsports.com Owner Mark Siddons, who has attended multiple meetings. “The information helps take the guesswork out of marketing and operations. Using a few of Heather’s tips will help reduce the amount of time, money and personnel needed to run events.” James Wright, member of Fairmont Dual Sport Riders, adds that he has gained “great insight, tools and strategies to help make our events even better.”
In addition to the virtual meetings, clubs and promoters can join the Facebook group exclusively for motorsports event organizers at:
