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GATES GOES GRASSROOTS RACING TO GROW THE BELT BIZ

 

In a strategic move to reach more customers, Gates has expanded their commitment to off-road racing in recent years. After starting with top pros running their CVT solutions, they have stepped up to sponsor local races and regional series for 2021. The latest to gain Gates backing: “We are glad to announce that Gates G-Force RedLine will be the official CVT sponsor of the Crosxs Series at MidAmerica Outdoors,” says Joe Menzel, General Manager, Gates Mobility.

“We are amazed at how far this new race series has come since its conception last year,” notes Menzel. “Since G-Force RedLine has become the go-to belt upgrade choice for many of the world’s best race teams, it was natural to support MidAmerica Outdoors and the racers that will be part of this highly anticipated series.”

“MidAmerica Outdoors and Crosxs are extremely excited to announce a broad, multi-level partnership with Gates belts for our racers,” adds Billy Champion, MidAmerica Outdoors Sponsorship Coordinator. “This is a partnership between three companies with a passion for powersports and delivering great products to our customers.” 

The Crosxs Series is just one of key regional efforts for Gates to grow its belt business. To learn more about G-Force RedLine belts, regional racing support and dealer details, click here: 

www.gates.com/redline

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